Time for a Model Change : Re-engineering the Global Automotive Industry by Maxton, Graeme P.

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Time for a Model Change : Re-engineering the Global Automotive Industry by Maxton, Graeme P.ISBN: 9780521837156 CAMBRIDGE UNIVERSITY PRESS 06 December 2004 Hardback 294 pages The automotive industry ranks among the most significant business phenomena of the 20th century and remains vitally important today, accounting for almost 11% of the GDP of North America, Europe and Japan and one in nine jobs. In economic and social terms alike, its products have had a fundamental impact on modern society for better and worse. Yet the industry has found

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